Marketing and Sales for Beginners

Categories: Sales & Marketing
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About Course

Unlock the essentials of marketing and sales with this beginner-friendly course! Learn how to attract customers, build strong relationships, and confidently close deals. From digital marketing strategies to sales techniques, this course provides practical insights, real-world examples, and interactive exercises to help you grow your business or career. No prior experience needed—just a passion for learning and success!

What Will You Learn?

  • ntroduction to Marketing & Sales – Understand the basics and key differences between marketing and sales.
  • Marketing Fundamentals – Explore market research, branding, customer segmentation, and digital marketing strategies.
  • Sales Techniques & Strategies – Learn prospecting, lead generation, sales funnels, and closing deals.
  • Customer Relationship Management (CRM) – Discover how to manage leads and build strong customer relationships.
  • Content & Social Media Marketing – Create engaging content and use platforms like Facebook, Instagram, and LinkedIn.
  • Advertising & Promotion – Learn about paid ads, SEO, email marketing, and offline promotions.
  • Sales Pitch & Negotiation – Master the art of persuasion and effective selling techniques.
  • Analyzing & Improving Sales Performance – Use key performance indicators (KPIs) and analytics tools to optimize success.

Course Content

Introduction to Sales And Marketing

  • Sales and Marketing Overview
  • Key skills required for Succes

Market Research and Customer Insights
Market research helps businesses understand their customers, competitors, and market trends. It provides insights that guide decision-making and strategy. Example: A coffee shop surveys customers to determine their favorite drink flavors before launching a new menu.

Marketin Strategies and Planning
Steps in developing Marketing plan Elements on the Marketing mix Brand positioning strategies Examples of successful marketing plans

Sales Techniques and Processes
Stages of the Sales Funnel Lead Qualifications techniques Crafting a Sales pitch Handling common Objectives

Digital Marketing Fundemantals
Key digital marketing channels Basics of SEO and SEM Social media marketing strategies Analytics and Performance tracking

Customer relationship management CRM
What is CRM and why it matters CRM tools overview Customer relationship strategies Case studies in CRM success

Sales and Communications Skills
Elements of Effective Communication Writing persuasive copy Presentation Do's and Don't The Power of Storytelling in Sales

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